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			    <title>Mobile Advertising | TelecomYou! NewsCenter</title> 
				<link>http://www.telecomyou.com/newscenter/mobile-advertising</link> 
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			<title>Millennial Media’s Mobile Intel Series - PrepaidMVNO</title>
			<link>http://www.telecomyou.com/newscenter/news/millennial-media’s-mobile-intel-series</link>
			<description><![CDATA[Millennial Media’s Mobile Intel Series, launched in June 2011, provides brands with insights into the mobile advertising industry and guidance on how best to utilize mobile. T]]></description>
			<pubDate>Wed, 24 Apr 2013 08:25:01 CDT</pubDate>
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			<title>Mobile ads to push Twitter ad revenue near $1 billion in 2014: report - InternetNews</title>
			<link>http://www.telecomyou.com/newscenter/news/mobile-ads-to-push-twitter-ad-revenue-near-1-billion-in-2014-report</link>
			<description><![CDATA[SAN FRANCISCO (Reuters) - Twitter will generate nearly $1 billion in ad revenue next year due to a surge in mobile advertising on its Web microblogging service, according to a report released on Wednesday.
  
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			<pubDate>Wed, 27 Mar 2013 11:35:01 CDT</pubDate>
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			<title>Telecom Upside Seen If Congress Passes Privacy Bill - Investor&#039;s Business Daily - Google News</title>
			<link>http://www.telecomyou.com/newscenter/news/telecom-upside-seen-if-congress-passes-privacy-bill-investors-business-daily</link>
			<description><![CDATA[Telecom Upside Seen If Congress Passes Privacy BillInvestor&#039;s Business DailyWireless phone companies might be able to compile consumer data for use in targeted mobile advertising if Congress passes online privacy legislation. So says brokerage firm Jefferies &amp; Co., which says telecom companies could &quot;level the playing field ...and more »]]></description>
			<pubDate>Tue, 05 Mar 2013 18:40:03 CST</pubDate>
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			<title>Facebook partners with 18 operators for free or discounted data access to Messenger - telecoms.com</title>
			<link>http://www.telecomyou.com/newscenter/news/facebook-partners-with-18-operators-for-free-or-discounted-data-access-to-messenger</link>
			<description><![CDATA[ 
Facebook’s partnership with 18 mobile operators in 14 countries in a promotion to provide free or discounted access to Facebook Messenger for Android and iOS, and Facebook for Every Phone, has the potential to deliver benefits to both the operators and to Facebook. Both parties will likely be able to use the promotion to boost customer acquisition and retention, and also to increase their revenue from mobile data and mobile advertising, respectively.
The promotion has the potential to drive existing smartphone users to download and use the Facebook application/s, and it may also help the mobile operators to gain new smart-phone and mobile data customers, whether they are new customers or customers that have been up-sold from feature-phones.
Many of the operator partners listed by Facebook for this promotion are in emerging markets, where smartphone penetration is low, but where Facebook is very popular. A number of the mobile operator partners (for example, Smart, DiGi, XL) have also been offering Facebook Zero to their subscribers, a text-only version of Facebook for which the operators do not charge their subscribers data fees. It is possible that Facebook has come under pressure from its mobile operator partners to provide a strategy that would allow them to migrate Facebook Zero subscribers to a service that would generate revenues. However it is as yet unclear whether the mobile operators concerned will shut down their Facebook Zero services. Moreover, the partnership is described as a promotion, which would seem to indicate that it has a finite lifespan.
Meanwhile, the mobile operator partners that Facebook has listed for this promotion that are in developed markets are either smaller operators that are still challenging the larger incumbents with data-centric services, or they are those that are operating in extremely competitive markets and that are therefore looking for an edge over their competitors that they believe such a promotion would give them.
Facebook will potentially benefit from the partnership by being able to increase its reach, and consequently its ability to generate revenues from advertising.
In late January Facebook’s CEO Mark Zuckerberg proclaimed that in 2012, Facebook became a mobile company. Since then the social network has either executed on or announced a number of product developments that add weight to Zuckerberg’s pronouncement, including the addition of VoIP to its Messenger for iOS application and its iOS mobile application, for users in North America only.
Unlike the providers of other over-the-top communications services, Facebook has so far been willing and able to maintain what appears to be a good working relationship with its mobile operator partners, and its latest partnership announcement is testament to that. However, it’s possible that Facebook’s relationship with mobile operators will be tested by the addition of VoIP to its iOS applications, which may be one reason why the company has only rolled out the capability in North America.
Informa Telecoms &amp; Media believes that Facebook could generate about $1bn in revenues from mobile advertising in 2013, or about ten per cent of total global mobile advertising revenues of $12.8bn in 2013. Facebook itself reported that its revenue from mobile advertising represented about 23 per cent of its total advertising revenue of $1.33bn in 4Q12, or $305m. The social network had 680 million monthly active users (MAUs) on mobile in 4Q12, representing 64.4 per cent of the company’s total MAUs of 1.1 billion. Facebook also stated that it had 157 million mobile-only MAUs in 4Q12 (14.9 per cent of total MAUs).]]></description>
			<pubDate>Tue, 26 Feb 2013 06:45:03 CST</pubDate>
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			<title>Facebook to win $1bn and 10% share of global mobile ad revenues in 2013 - telecoms.com</title>
			<link>http://www.telecomyou.com/newscenter/news/facebook-to-win-1bn-and-10-share-of-global-mobile-ad-revenues-in-2013</link>
			<description><![CDATA[ 
Facebook is well on-track to generate revenues of over $1bn from mobile advertising in 2013. Looking at the company’s financial performance for the last two quarters, Informa Telecoms &amp; Media predicts that Facebook alone could take around ten per cent share of the global mobile advertising revenues in 2013. The global mobile advertising market is forecast to generate revenues of $12.8bn in 2013, according to the latest research published by Informa Telecoms &amp; Media.
The contribution of mobile advertising in Facebook’s total ad revenues grew from 14 per cent in Q312 to 23 per cent in Q412. During this period, Facebook made mobile advertising revenues of around $457.9m ($305.9m in Q4 and $152m in Q3). Provided Facebook can continue to get at least 20 per cent of its total ad revenues from mobile, it should be able to easily make over $1bn from mobile advertising in 2013.
Facebook’s results for the last two quarters are encouraging, especially as there were growing concerns about its ability to monetize the growing mobile traffic after the company’s disappointing first earnings report following its IPO in May 2012. However, despite the improving results, Facebook is yet to establish a good enough model for mobile advertising that can consistently attract brands and advertisers. Compared to ad spending on the fixed Internet, brands are spending much less on mobile advertising and this is a worrying trend for Facebook and other Internet brands seeing increasing shift of their service usage from desktop to mobile.]]></description>
			<pubDate>Fri, 08 Feb 2013 05:25:03 CST</pubDate>
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			<title>Time Out and Yahoo! Strategist, Paul Thompson, Joins BlisMedia As  UK Managing Director - PrepaidMVNO</title>
			<link>http://www.telecomyou.com/newscenter/news/time-out-and-yahoo-strategist-paul-thompson-joins-blismedia-as-uk-managing-director</link>
			<description><![CDATA[BlisMedia, the leading UK mobile advertising company specialising in audience targeting technologies since 2004, is delighted to announce the appointment of Paul Thompson as UK Managing Director.]]></description>
			<pubDate>Wed, 23 Jan 2013 07:05:03 CST</pubDate>
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			<title>Top 10 trends for 2013 - telecoms.com</title>
			<link>http://www.telecomyou.com/newscenter/news/top-10-trends-for-2013</link>
			<description><![CDATA[Top 10 trends for 2013
Analyst group Informa Telecoms &amp; Media has revealed its Top Ten trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
“We reckon that 2013 is going to be another tough year for the telecoms industry with a continued emphasis on cost control,” said Mark Newman, Chief Research Officer at Informa. “For operators, the migration to a data-centric business and revenue model will continue apace. And we see risks for those operators that do not invest properly in building wide-area networks that can deliver high-quality data services”.
“When it comes to new services, there will be a continued usage migration to smartphones and tablets. But both established and new players are trying to figure out how best to monetize mobile usage. Don’t be surprised to see some of the disruptors being disrupted by new technologies and business models in 2013”.
1. Wifi will become a victim of its own success 
There will be a shift in operator sentiment away from public wifi as it becomes evident that the growing availability of free-to-end-user wifi devalues the mobile-broadband business model. Mobile operators will respond by articulating the value of their cellular networks better, but others not affected by this trend will double down on their public wifi investments to continue to propel the deployment and monetization of wifi.
2. Facebook goes all in on mobile 
Facebook is having a tough time translating its popularity on mobile devices into revenues. Although its most recent financial results at last showed some improvement in mobile advertising revenues, we do not believe that this alone will be enough to sustain and grow its mobile business. There are three new monetization strategies currently available to Facebook: 1) develop new premium services to sell to its existing customers; 2) take a share of revenues from third-party content providers that develop services on its platform; or 3) expand into the device or device software business. We believe that the first two are Facebook’s preferred options and that billing and marketing / distribution relationships with operators, particularly in emerging markets, could bring tangible benefits. With regards to the devices business, we expect Facebook to emerge as a strong backer of the new Mozilla mobile operating system which is expected to challenge Android in the low-cost smartphone device sector.
3. What’s up with WhatsApp 
The hype bubble around WhatsApp and other OTT messaging services will continue to expand in 2013, especially driven by frequent acquisition rumors, but the emergence of early anecdotal evidence that some consumer segments are starting to migrate their attention and usage to alternative services, both old and new, will start to dampen expectations and highlight the fickle and fragmented nature of consumer behavior.
4. Digital services: Show us the money
Investors will demand a clear path to revenue from investments into digital services before operators begin to feel any share-price benefit from initiatives. PR-friendly they may be, but demands and expectations from shareholders will grow that they are also friendly to the bottom line. It will become apparent to many operators that material revenue streams that can shift the dial of group-level revenues will be very hard to come by.
5. Content providers continue to spend on infrastructure 
Google, Netflix et al will continue to invest heavily in extending their infrastructure closer to users in 2013. Informa recommends that operators consider these proposals carefully and recognize where they are likely to gain more from reduced costs and increased network efficiency than lose out in terms of uncertain revenues from so-called two-sided business models.
6.Subsidies under the microscope, but not necessarily for the right reason 
Handset-financing models established themselves in Europe in 2012 and will continue to spread globally in 2013. But a reduction in subsidies and changes to traditional ways of retailing devices will come at a cost to operators. Physical and online retailers, such as Amazon, as well as device-platform owners, such as Apple or Google, will accelerate their own initiatives to disrupt traditional device distribution models. Every slip in the share of devices sold through operator channels will serve to further erode the balance of power between operators and internet and platform owners at the negotiating table.
7. Shared network, shared pain? 
The logic of network-sharing will increasingly be questioned by the industry given the core strategic importance of a differentiated network platform. In Europe, especially, we expect more operators to forsake dividends and free cash-flow in order to ramp up investments into network infrastructure in the hope of establishing a competitive advantage built upon network quality of experience. However, despite this reversal of attitude by some, network-sharing and operator consolidation will sweep through emerging markets, especially in Africa.
8. Voice over LTE: Only fools rush in 
Boosted by a lack of any negative customer feedback about interim voice for LTE solutions (such as falling back to circuit-switched 2G and 3G networks), more operators will join Verizon Wireless and EE in pushing out their timelines for the commercial deployment of VoLTE. A business case that looks to be based solely on spectrum efficiency will struggle to gain enough executive support to justify a rushed investment plan.
9. APIs: The new currency of the digital economy 
APIs will become the leading currency of the digital economy – speeding service activation, configuration, customer experience management and time to revenue. Whether directly monetized or not, APIs are the new “interconnect standard” among digital service stakeholders.
10. Netflix will have a breakout TV hit in 2013
In 2012, a previously niche channel player, AMC, owned the most popular show on US TV – “Breaking Bad”. In 2013, it will be the turn of an OTT provider to break through – perhaps with “House of Cards”. Pay-TV operators should respond by looking at how they might partner with Netflix, rather than seeing it only as a threat.]]></description>
			<pubDate>Fri, 21 Dec 2012 05:15:02 CST</pubDate>
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			<title>Global mobile advertising revenues to reach $12.8bn in 2013 - telecoms.com</title>
			<link>http://www.telecomyou.com/newscenter/news/global-mobile-advertising-revenues-to-reach-128bn-in-2013</link>
			<description><![CDATA[ 
The global mobile advertising market will generate revenues of $12.8bn in 2013, growing from $8bn in 2012, according to the latest research published by Informa Telecoms &amp; Media.
Mobile advertising revenues are growing every year but brands and advertisers are still spending much less on mobile compared with the amount they spend on PC/desktop, TV, print and radio. In many cases, the analytics and insights available on mobile usage is not compelling enough for brands to spend a large portion of their advertising budget on the medium. “There is growing recognition of the importance of the mobile medium but when it comes to advertising, most brands and advertisers have not yet managed to effectively engage users and consistently achieve the desired returns with mobile advertising campaigns”, said Shailendra Pandey, senior analyst at Informa Telecoms &amp; Media.
Revenues from display ads on mobile sites and mobile search will account for the largest share of mobile advertising revenues in 2013 but advertising in mobile apps will see stronger growth as many ad-networks are now seeing greater revenues being generated via in-app advertising. Most mobile ad networks are seeing the majority of their ad impressions on smartphones and an increasing proportion of those ads are being served in mobile apps. The main driver for in-app advertising is the growing number of smartphone users, particularly iPhone and Android users who are now spending more time using apps than browsing.
Mobile operators can only expect a very small share of revenues from mobile internet advertising but they will continue to take a large share of revenues from messaging and voice-based mobile ad campaigns. Messaging and voice will continue to play an important role in mobile advertising as many internet-based campaigns also rely on SMS short codes or a click-to-call function for consumer response. “Mobile operators should think of the possible benefits in the wider context with mobile advertising. They might not get direct revenues from mobile advertising but it can help them to develop and offer a more compelling suite of m-commerce services, increase subscriber loyalty and help to reduce churn on their networks”, said Pandey.]]></description>
			<pubDate>Mon, 17 Dec 2012 05:10:04 CST</pubDate>
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			<title>Millennial Media publishes December S.M.A.R.T.™ - PrepaidMVNO</title>
			<link>http://www.telecomyou.com/newscenter/news/millennial-media-publishes-december-smart™</link>
			<description><![CDATA[The December S.M.A.R.T.™ report focuses on mobile advertising trends within the Retail &amp; Restaurant industries.]]></description>
			<pubDate>Fri, 14 Dec 2012 09:50:01 CST</pubDate>
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			<title>Etisalat brings AR to subscribers - telecoms.com</title>
			<link>http://www.telecomyou.com/newscenter/news/etisalat-brings-ar-to-subscribers</link>
			<description><![CDATA[Etisalat has partnered with Ogle Middle East, to roll out its application to the operator&#039;s 100 million-plus subscribers 
UAE-based operator group Etisalat  has teamed up with app developer Ogle Middle East to roll out the Ogle application to its 100 million-plus mobile subscribers across the Middle East and Africa regions. The app uses augmented reality (AR) technology from platform developer Aurasma.
The app will allow Etisalat customers to access information such as videos, television commercials and discounts, and even win prizes, by ‘ogling’ a voucher. The app is available on iOS and Android smartphones and tablets.
“AR adds value by helping businesses to gain brand exposure, improve learning in education and expanding the entertainment experience for consumers,” said Khalifa Al Shamsi, Etisalat Group’s chief digital services officer. “Augmented reality has the potential to change the static advertising formats into a new level of interactivity between brands and customers.”
He added that Etisalat recently launched a mobile advertising service in the UAE, Saudi Arabia and Nigeria, which it is looking to combine with location-based services, couponing and mobile payments.]]></description>
			<pubDate>Wed, 28 Nov 2012 04:55:01 CST</pubDate>
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