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App payments crucial for operators as OTT services erode revenues - telecoms.com
App payments will shore up mobile carriers’ falling content market share Operators are set to see their share of mobile content and commerce revenue drop from 44 per cent in 2011 to 31 per cent in 2016 globally, according to the latest forecasts from Informa Telecoms & Media. This is due to services such as mobile messaging, music, TV and video streaming, location-based services and social-networking increasingly going over-the-top in the next five years. However, this drop in market share would be more severe if it wasn’t for the growing...
Published By: telecoms.com - Wednesday, 27 June, 2012