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Vodafone takes control of Vouchercloud - telecoms.com
Offers have become central to operators’ mobile advertising and marketing strategies UK carrier Vodafone on Wednesday increased its holding in mobile coupon provider Vouchercloud, as the mobile transaction bandwagon continues to roll. The UK-based coupon firm, which uses the smartphone’s GPS system to locate discounting retailers nearest to the customer, also launched in Ireland this week. Vodafone increased its shareholding in Vouchercloud’s parent company, Invitation Digital Limited to 57 per cent from 21 per cent and has the first option to increase its direct shareholding in the future. Guillermo Escofet,...
Published By: telecoms.com - Thursday, 7 June, 2012